Digital Analytics

Executives can:

• Understand which marketing initiatives are most effective
• View accurate website traffic patterns & trends
• Determine which customer segments are most valuable
• Make intelligent decisions backed by hard data, about strategic initiatives
• Learn which geographical areas are most productive
• Develop website tactics which improve conversions
   

Marketing People can:

• Learn where visitors come from and what they typed in to get there
• Understand what visitors do once they arrive to the website
• Learn how the website can convert more visitors into customers
• See which keywords resonate with prospects and lead to conversions
• Know which online ad or creative is the most effective (A/B Testing)
• Figure out how to develop not only more leads but higher quality leads
• Track how many visitors completed a certain action (purchase, lead inquiry, call, etc)
   

Content Writers & Web Developers can learn:

• Which pages retain visitors the longest
• What types of content & topics should be written about more
• Where people leave the site (exactly which page)
• What search terms people use to find the site
• How to improve landing pages
• How to get people to stay on your website longer